Using postcard magnet mailers is an effective method for increasing your company's brand awareness. A study done in 2010 showed that U.S. companies increased sales by almost 11 percent by implementing direct mail marketing, specifically magnet mailers, in their marketing strategy. Even in the age of information and technology, direct mail is one of the most effective and efficient forms of advertising.
By using postcard magnets, the response rate of is easy to measure and businesses are able to target only the consumers with relevant product and service needs, all while keeping costs low.
Magnet postcards not only provide your potential consumers' with quick information, a magnet mailer is also easy on the budget and is easy to make. Simply imprint your company's logo, the desired text and artwork on both sides of the postcard and the front of the magnet. Your magnetic business card is spot glued to the surface of the postcard, giving you the most convenient way to get your magnet, message and contact information into your potential clients' hands. Even after the first look, your company will stay in the minds of your potential customers because your business magnet will be stuck to their refrigerator. Just another tool in the marketing toolbox!
BTW - Refridgerator magnets have a great shelf life for New Mover Programs for Hospitals, Churches, Pediatricians & Dental practices.
Monday, February 27, 2012
Friday, February 17, 2012
Opportunity Knocks for Texas Insurance Agents
In marketing, sometimes timing is everything.
State Farm has cancelled homeowner insurance policies on 11,000 Homeowners in 5 Texas Golf Coast counties: Orange, Jefferson, Chambers, Galveston and Brazoria.
This means that independent Insurance Agents in this market have an opportunity to pick up some new business in these counties by contacting home owners in these counties by direct mail or phone.
Dataman Group Direct specializes in providing mailing lists of Home owners.
Insurance agents can select their Homeowner list by county or by zip-code. Current home value, year built, and home square footage is available on most records in the Dataman X-Date Plus List. Scrubbed telephone #s are also available on a percentage of the file.
Dataman Group has been working with Insurance agents since 1981, providing the mailing lists they need to increase their business.
State Farm has cancelled homeowner insurance policies on 11,000 Homeowners in 5 Texas Golf Coast counties: Orange, Jefferson, Chambers, Galveston and Brazoria.
This means that independent Insurance Agents in this market have an opportunity to pick up some new business in these counties by contacting home owners in these counties by direct mail or phone.
Dataman Group Direct specializes in providing mailing lists of Home owners.
Insurance agents can select their Homeowner list by county or by zip-code. Current home value, year built, and home square footage is available on most records in the Dataman X-Date Plus List. Scrubbed telephone #s are also available on a percentage of the file.
Dataman Group has been working with Insurance agents since 1981, providing the mailing lists they need to increase their business.
Sunday, February 12, 2012
Direct Mail - In Vogue Again
Do you remember the days when your mailbox was chock full of ‘junk mail’. No more – our physical mailboxes are empty and nowadays it’s our inboxes that are full of “junk”.
To me, as a veteran Direct Marketer, this means there is great opportunity for marketers who use direct mail and target their prospects with relevant offers.
Last week’s USA Today’s front page featured an article about the Postal Service alone with statistics about the kind of mail people want to receive. Relevant is in. Targeted offers to the right prospect group is in. Blanket emails are out.
Smart Segmentation: Build A Great Reputation
Segmentation – analyzing your list to determine those for whom your offer is most relevant – is a practice that separates the great marketers from the also-rans. It doesn’t seem to matter whether it’s e-mail marketing or direct mail, for some reason most marketers just can’t resist blasting their message to everyone within earshot. There’s no quicker way to ruin your reputation than to blast unwanted, irrelevant offers to your prospects. After you’ve created a quality piece with an authentic offer, take the time to segment your list so that those most likely to benefit are on the receiving end. It’ll save you money and help build your reputation as someone worth listening to.
Quality Counts
Quality suffers in today’s 7/24 marketing frenzy. This is especially true of the barrage of online marketing your prospects receive. Most emails demonstrate little thought to proportions of white space and copy (is it even called copy any longer?). Garish graphics are clip-art, or worse. There are spelling errors galore and those darn links everywhere. So when your prospect receives your compelling offer in her mailbox, the quality of your creative can really make an impact. Make your piece something a person wants to hold in their hand and appreciate. When a mailbox has only the newsprint circulars and bills in it, your direct marketing piece done on substantial stock, with authentic images bathed in a silky flood finish that appeals to both the eye and the hands, can give your message that extra 15 – 20 seconds of prospect attention to really make an impact. Quality counts, more than ever.
Authenticity Matters
Marketing Authenticity Guru John Rooks argues that people crave authentic relationships. He goes on to suggest that authenticity is a powerful competitive differentiator in a world where even news takes on the quality of propaganda.
Just the other day I received a postcard urgently proclaiming that a company had been trying to contact me about the free vacation package I had won. I would miss out if I didn’t respond within 24 hours. First of all, the postcards was addressed to resident rather than to me personally; it was sent via bulk mail and everyone knows that a postcard sent via bulk mail isn’t a time sensitive delivery format. Not authentic and not worthy of my response.
Direct mail, done correctly, creates the opportunity for your business to establish an authentic connection between your brand and your prospect. Make your offer sincere. Make it authentic to what your business stands for. It will pay off in the quality of response you receive.
So if you’re the kind of marketer who really wants to get noticed, re-think direct mail. If all the noise in your prospect’s inbox, Facebook & twitter has you fighting to get noticed… it’s time to re-invest in the tried and true, the reliable and measurable, the segmented & targeted, the responsive and profitable, the valuable and very “in” medium of direct mail.
To me, as a veteran Direct Marketer, this means there is great opportunity for marketers who use direct mail and target their prospects with relevant offers.
Last week’s USA Today’s front page featured an article about the Postal Service alone with statistics about the kind of mail people want to receive. Relevant is in. Targeted offers to the right prospect group is in. Blanket emails are out.
Smart Segmentation: Build A Great Reputation
Segmentation – analyzing your list to determine those for whom your offer is most relevant – is a practice that separates the great marketers from the also-rans. It doesn’t seem to matter whether it’s e-mail marketing or direct mail, for some reason most marketers just can’t resist blasting their message to everyone within earshot. There’s no quicker way to ruin your reputation than to blast unwanted, irrelevant offers to your prospects. After you’ve created a quality piece with an authentic offer, take the time to segment your list so that those most likely to benefit are on the receiving end. It’ll save you money and help build your reputation as someone worth listening to.
Quality Counts
Quality suffers in today’s 7/24 marketing frenzy. This is especially true of the barrage of online marketing your prospects receive. Most emails demonstrate little thought to proportions of white space and copy (is it even called copy any longer?). Garish graphics are clip-art, or worse. There are spelling errors galore and those darn links everywhere. So when your prospect receives your compelling offer in her mailbox, the quality of your creative can really make an impact. Make your piece something a person wants to hold in their hand and appreciate. When a mailbox has only the newsprint circulars and bills in it, your direct marketing piece done on substantial stock, with authentic images bathed in a silky flood finish that appeals to both the eye and the hands, can give your message that extra 15 – 20 seconds of prospect attention to really make an impact. Quality counts, more than ever.
Authenticity Matters
Marketing Authenticity Guru John Rooks argues that people crave authentic relationships. He goes on to suggest that authenticity is a powerful competitive differentiator in a world where even news takes on the quality of propaganda.
Just the other day I received a postcard urgently proclaiming that a company had been trying to contact me about the free vacation package I had won. I would miss out if I didn’t respond within 24 hours. First of all, the postcards was addressed to resident rather than to me personally; it was sent via bulk mail and everyone knows that a postcard sent via bulk mail isn’t a time sensitive delivery format. Not authentic and not worthy of my response.
Direct mail, done correctly, creates the opportunity for your business to establish an authentic connection between your brand and your prospect. Make your offer sincere. Make it authentic to what your business stands for. It will pay off in the quality of response you receive.
So if you’re the kind of marketer who really wants to get noticed, re-think direct mail. If all the noise in your prospect’s inbox, Facebook & twitter has you fighting to get noticed… it’s time to re-invest in the tried and true, the reliable and measurable, the segmented & targeted, the responsive and profitable, the valuable and very “in” medium of direct mail.
Thursday, February 02, 2012
Direct Mail Bests Online Marketing with Personalization
If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent ROI.
You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out.
Direct mail bests digital marketing tactics in the area of personalization because, to the consumer, it feels more human.
The key to effective personalized direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.
Now it’s time to personalize your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).
It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalization.
The best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewelry to personalize direct mail skillfully and in a non-intrusive way. Think about your audience and how their demographic information may affect their buying habits or business needs.
Work from your recipient data to go beyond names in personalizing your business’s direct mail. When you personalize your direct mail piece with a name, you’re working to catch your prospects’ attention. Go one step further—and one-up online marketers—by letting demographics inform your direct mail piece.
You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out.
Direct mail bests digital marketing tactics in the area of personalization because, to the consumer, it feels more human.
The key to effective personalized direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.
Now it’s time to personalize your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).
It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalization.
The best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewelry to personalize direct mail skillfully and in a non-intrusive way. Think about your audience and how their demographic information may affect their buying habits or business needs.
Work from your recipient data to go beyond names in personalizing your business’s direct mail. When you personalize your direct mail piece with a name, you’re working to catch your prospects’ attention. Go one step further—and one-up online marketers—by letting demographics inform your direct mail piece.
Subscribe to:
Posts (Atom)