I just got home from a family holiday movie excursion to see Marley & Me. As anyone who has ever called our office knows, we Dataman Group-ers are dog lovers who bring our dogs to work everyday.
Marley & Me was a 3-tissue movie. I laughed, I cried – and, as many of you know, recently our alpha dog, Morgan, passed away – so the movie was especially poignant.
On the way home, we reminisced about the memorable dogs who have graced our lives during the past 30 years – from Godiva, our chocolate lab, who ate the drywall in our home and a ham off our neighbor’s table; to Sparky, our sheltie who ran in never-ending circles in our backyard; to Morgan, our beautiful wienmaraner who’s photogenic smile, quasi-human personality and singing ability made her truly unique.
Our current office dogs, Kayla and Kobe, are special as well. Kayla is a 90 lb mixed black-lab-and-whatever-else rescue dog, sweet, devoted and protective and Kobe is our 13 month old puppy, a handsome chocolate brown labmaraner with boundless energy and limitless curiosity. Our dogs take great pride in their daily responsibilities at work both in visitor reception as well as closely supervising anyone making a delivery to our office.
Dogs are great and dog owners are special people.
Which brings me to this blog about Dog Owner lists.
At Dataman Group, we can provide our customers with direct mail & telemarketing lists of dog owners, cat owners, bird owners and the catch-all “pet owners”. Our dog owner data is very robust and clients can even select by type of dog food (wet v.s dry) as well as brand (Eukanuba vs. Purina). This data is part of our Behavior Bank offerings, all of which is self-reported information.
For counts and pricing, please visit the Dataman Group website, e-mail me, or call me at (800) 771-3282.
We wish you & yours a happy & healthy new year.
Monday, December 29, 2008
Sunday, December 21, 2008
Dataman Group Helps Security System Dealers Find New Homeowners
New Homeowners need to get a home security system.
Todd C. Robinson is Blogger for http://homesecurity-system.blogspot & wrote the following article on Home Security Systems:
Your home security system should be the most important appliance in your home. One of the first investments that you should make after purchasing a new home is a home security system. Now more than ever, with drug use among America’s youth holding at a steady pace or rising, a home security system should be on top of your priority list.
As an ex home security system salesman, it always amazed me how many people would purchase a home security system after they had been victimized. The main problem is, people have the true ability to think that crime will not happen to them. I would have to say that at least 6 out of 10 times that I went to an appointment, it was after an incident of some kind. Most people, if not all, like to think they live in a nice neighborhood, so they think that they don’t need a home security system. The problem is, I can tell you first hand that crime happens everywhere. Lots of times crime happens in a neighborhood without anyone but the victims knowing about it. People don’t always like sharing bad news with their neighbors, especially if they are not on speaking terms. Industry statistics show that chances are that if you are burglarized, it is by someone who is familiar with your home or neighborhood. Usually it is someone that lives in the neighborhood or maybe knows someone in the neighborhood.
A home security system has four objectives:
1. Deterrence
Statistically you are 3 to 4 time less likely to have an intruder enter your home if you have a home security system sign on your front lawn and stickers on your windows.
2. Minimum loss
If someone is brave enough to enter your home after seeing the lawn sign, they don’t believe that you actually have a home security system. You can go to e-bay right now and purchase an ADT yard sign and stickers, which means that every yard sign you see does not mean that the home owner has a home security system. If a intruder decides to enter your home and the alarm sounds, chances are he is not going to stick around very long, he may take an item or two, be he won’t be able to go shopping in your home because he knows the police have been called.
3. Avoid a confrontation
The last thing anyone wants, is to return home only to have an intruder in the house. If you have a home security system, if someone broke into your home, when the alarm sounded he probably left. If you arrive home and your alarm is sounding, you know not to enter the house.
4. Fire protection
The home security system of today has the ability to have smoke detectors connected to it. ADT actually calls them smoke communicators. If smoke is detected, the home security system alerts the monitoring station and a representative calls your home, if someone does not answer the phone, the fire department is dispatched.
Insurance companies offer up to a 20% discount for having a home security system, that being said, the investment you make, will eventually be paid for by your insurance company. Overall, a home security system should be strongly considered if you are a new homeowner or if you have been in your home for 20 years, it is a investment that is worth every penny.
Home security system Dealers can call Dataman Group at (800) 771-3282 or visit the Security Alarm Dealers section of the Dataman Group website to get a list of New Homeowner and Home owner prospects for their dealership.
Todd C. Robinson is Blogger for http://homesecurity-system.blogspot & wrote the following article on Home Security Systems:
Your home security system should be the most important appliance in your home. One of the first investments that you should make after purchasing a new home is a home security system. Now more than ever, with drug use among America’s youth holding at a steady pace or rising, a home security system should be on top of your priority list.
As an ex home security system salesman, it always amazed me how many people would purchase a home security system after they had been victimized. The main problem is, people have the true ability to think that crime will not happen to them. I would have to say that at least 6 out of 10 times that I went to an appointment, it was after an incident of some kind. Most people, if not all, like to think they live in a nice neighborhood, so they think that they don’t need a home security system. The problem is, I can tell you first hand that crime happens everywhere. Lots of times crime happens in a neighborhood without anyone but the victims knowing about it. People don’t always like sharing bad news with their neighbors, especially if they are not on speaking terms. Industry statistics show that chances are that if you are burglarized, it is by someone who is familiar with your home or neighborhood. Usually it is someone that lives in the neighborhood or maybe knows someone in the neighborhood.
A home security system has four objectives:
1. Deterrence
Statistically you are 3 to 4 time less likely to have an intruder enter your home if you have a home security system sign on your front lawn and stickers on your windows.
2. Minimum loss
If someone is brave enough to enter your home after seeing the lawn sign, they don’t believe that you actually have a home security system. You can go to e-bay right now and purchase an ADT yard sign and stickers, which means that every yard sign you see does not mean that the home owner has a home security system. If a intruder decides to enter your home and the alarm sounds, chances are he is not going to stick around very long, he may take an item or two, be he won’t be able to go shopping in your home because he knows the police have been called.
3. Avoid a confrontation
The last thing anyone wants, is to return home only to have an intruder in the house. If you have a home security system, if someone broke into your home, when the alarm sounded he probably left. If you arrive home and your alarm is sounding, you know not to enter the house.
4. Fire protection
The home security system of today has the ability to have smoke detectors connected to it. ADT actually calls them smoke communicators. If smoke is detected, the home security system alerts the monitoring station and a representative calls your home, if someone does not answer the phone, the fire department is dispatched.
Insurance companies offer up to a 20% discount for having a home security system, that being said, the investment you make, will eventually be paid for by your insurance company. Overall, a home security system should be strongly considered if you are a new homeowner or if you have been in your home for 20 years, it is a investment that is worth every penny.
Home security system Dealers can call Dataman Group at (800) 771-3282 or visit the Security Alarm Dealers section of the Dataman Group website to get a list of New Homeowner and Home owner prospects for their dealership.
Tuesday, December 16, 2008
For High Response Direct Mail - Sell the Offer
Even if you have the Best Mailing List in the world, if are not making a worthy offer – forget it.
Hartland Ross writes a great blog on Copywriting. I really enjoyed this one because he focused on something I always talk about, which is the OFFER.
The offer is the theme of your communication. Begin with it. Restate it. Denote its key benefits. The actual product or service is largely incidental to your sales pitch.
Let’s go back to the weight loss example. Remember, the big gun you fired first was:
“Want to lose 20 lbs before Christmas?”At this point you could be selling diet pills, exercise equipment, a course in Pilates, motivational training or personal coaching. It’s appropriate now to tie your product to your offer:
OR
Want to lose 20 lbs before Christmas?On average, people who use the 21st Century Dietetics Method easily lose one pound of excess fat a week. Ask your dietician or doctor and they’ll tell you one pound a week is a safe, healthy amount of weight to lose.
Did you notice something? That’s right, the first paragraph consists of a single short sentence. The rule in firing your big gun is to keep your first sentence to 12 to 15 words, or less.
Another rule is: No long paragraphs. Keep your paragraphs down to 5 - 7 lines – which may equal only two or three sentences. And insert a space between paragraphs to break up your copy, making it look easy to read.
Herschell Gordon Lewis, one of my favorite people and a fellow Hall of Famer at the Florida Direct Marketing Association, says there are five main motivators to consider in your copy:
• Fear
• Greed
• Guilt
• Exclusivity
• Approval
Fear is the strongest, but also the trickiest, motivator, because it knocks people on their asses.
If you are 30 lbs or more overweight, you are a prime candidate for colon cancer. Scary stuff. Enough to put them off reading any further – until you quickly offer them a hand up:
But now there’s a weight loss supplement that contains a powerful, natural, cancer-fighting ingredient…
To find out more about motivators, buy a copy of Lewis’s On The Art of Writing Copy. One last comment on writing direct mail copy. It’s not clever, witty, cute or funny. It’s selling, and it’s serious. As Lewis says: “In the age of skepticism, cleverness for its own sake may be a liability, rather than an asset.”
Or to put it another way: When’s the last time you bought anything from a clown.
For information on finding the right mailing list for your next direct mail, please visit our website, e-mail me or call our office at (800) 771-3282 and speak with a List Concierge.
Hartland Ross writes a great blog on Copywriting. I really enjoyed this one because he focused on something I always talk about, which is the OFFER.
The offer is the theme of your communication. Begin with it. Restate it. Denote its key benefits. The actual product or service is largely incidental to your sales pitch.
Let’s go back to the weight loss example. Remember, the big gun you fired first was:
“Want to lose 20 lbs before Christmas?”At this point you could be selling diet pills, exercise equipment, a course in Pilates, motivational training or personal coaching. It’s appropriate now to tie your product to your offer:
OR
Want to lose 20 lbs before Christmas?On average, people who use the 21st Century Dietetics Method easily lose one pound of excess fat a week. Ask your dietician or doctor and they’ll tell you one pound a week is a safe, healthy amount of weight to lose.
Did you notice something? That’s right, the first paragraph consists of a single short sentence. The rule in firing your big gun is to keep your first sentence to 12 to 15 words, or less.
Another rule is: No long paragraphs. Keep your paragraphs down to 5 - 7 lines – which may equal only two or three sentences. And insert a space between paragraphs to break up your copy, making it look easy to read.
Herschell Gordon Lewis, one of my favorite people and a fellow Hall of Famer at the Florida Direct Marketing Association, says there are five main motivators to consider in your copy:
• Fear
• Greed
• Guilt
• Exclusivity
• Approval
Fear is the strongest, but also the trickiest, motivator, because it knocks people on their asses.
If you are 30 lbs or more overweight, you are a prime candidate for colon cancer. Scary stuff. Enough to put them off reading any further – until you quickly offer them a hand up:
But now there’s a weight loss supplement that contains a powerful, natural, cancer-fighting ingredient…
To find out more about motivators, buy a copy of Lewis’s On The Art of Writing Copy. One last comment on writing direct mail copy. It’s not clever, witty, cute or funny. It’s selling, and it’s serious. As Lewis says: “In the age of skepticism, cleverness for its own sake may be a liability, rather than an asset.”
Or to put it another way: When’s the last time you bought anything from a clown.
For information on finding the right mailing list for your next direct mail, please visit our website, e-mail me or call our office at (800) 771-3282 and speak with a List Concierge.
Monday, December 08, 2008
Mortgage Marketers Can Reach VA Loan Holders with Dataman Group’s VA List
VA Mortgage Interest Rates are now at a historical low.
Dataman Group’s sophisticated software can help mortgage marketers pinpoint VA loan prospects by targeting VA Borrowers whose origination dates were during higher interest rate periods.
This is a great opportunity for mortgage refinance companies to reach out to this important market group.
Since the new rates could change, it is important to order this list as soon as possible.
For counts & pricing, please visit the Mortgage Refinance section of the Dataman Group website, e-mail us, or call the Dataman Group office at (800) 771-3282 and speak with a List Concierge.
Dataman Group’s sophisticated software can help mortgage marketers pinpoint VA loan prospects by targeting VA Borrowers whose origination dates were during higher interest rate periods.
This is a great opportunity for mortgage refinance companies to reach out to this important market group.
Since the new rates could change, it is important to order this list as soon as possible.
For counts & pricing, please visit the Mortgage Refinance section of the Dataman Group website, e-mail us, or call the Dataman Group office at (800) 771-3282 and speak with a List Concierge.
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