Don't Forget Telemarketing in your Direct Marketing Campaigns

Direct marketing campaigns play a critical role in the success of a company and the launch of a new product or service. Because direct marketing isquantifiable, marketers can easily figure out which mediums / offers / versions were most profitable and continue to roll out those more profitable campaigns.

We all know the bad rap that telemarketing has gotten over the past years. The Do Not Call has really changed the landscape of the industry…but smart marketers know that telemarketing can be extremely profitable when done correctly. Those businesses that did well with telemarketing before DNC, play by the rules and telemarket wisely, continue to run high-profit operations.

Telemarketing can fit in with any call to action, up sell, cross sell, set appointments and even close the sale right then and there on the phone. Like all direct marketing if there is a target and a segment, we can reach the right buyers, and quantify the results.

Businesses can run their telemarketing outreach in-house – or hire a telemarketing company to help them get the job done. Either way, the first way to ensure success is to have clearly defined goals as well as a cost per sale in mind so when the campaign is designed, you can estimate if results are achievable or not.

Like any direct marketing campaign, metrics are available that will allow for a relatively predictable outcome and are generally available by industry.For more information on telemarketing lists that help businesses reach the right people at the right time, visit the Dataman Group website or call the office at (800) 771-3282 and Ask DataDale.