Dataman Group’s Reverse Mortgage List Lets Marketers Reach Older Homeowners

As today's economic environment puts pressure on older homeowners to find new sources of retirement income and stretch their savings, growing numbers are starting to tap their housing wealth, using home-equity loans or reverse mortgages….and Dataman Group can provide marketers with the right list to reach this important market group!

A study by MetLife Mature Market Institute finds that 35% of older Americans see their homes not just as secure places to live, but also as collateral for a loan. About 14% are taking cash out of their house through a home equity loan or reverse mortgage. This is a growing reality for affluent households who seek to enhance their lifestyle, as well as middle-income families for whom it may be their only choice. Study findings indicate that older homeowners are using home equity to increase income security, enhance financial resilience to deal with unexpected expenses, and to improve debt management, among other things.

"Tapping home equity in a timely and appropriate way can keep small budget shortfalls from becoming overwhelming problems," said Barbara R. Stucki, Ph.D., director of the Reverse Mortgage Initiative for NCOA.
Click here for statistics.

The study highlights different options for using home equity that are not part of the current national conversation.

These include:

· The use of reverse mortgages to delay the age at which one might begin to collect Social Security, thus increasing the amount of one's ultimate monthly Social Security income.

· Reverse mortgages as a stopgap measure to consolidate credit card debt, to cover investment losses or to defer mortgage payments.

· Periodic distributions that would tap home equity to help people meet expenses if they outlive their savings/retirement income.

· Programs that combine public benefits with modest amounts drawn from home equity to help seniors stay at home.

· Home equity lines of credit for emergency spending, such as home maintenance, without which many homes decay and lose value.

· Reverse mortgages with a line of credit option for borrowers to pay out-of-pocket health and home care expenses. Borrowers only pay the amount they use from the loan.

"Our research on Baby Boomers indicates that they are more open than previous generations to tapping home equity and considering reverse mortgages to help fund their retirement," said Timmermann. "With the right guidance and policy protection, reverse mortgages can be an important financial option for Boomers who do not have adequate savings."

Dataman Group has the right lists to locate Reverse Mortgage Prospects and Reverse Mortgage Marketers can select their prospects by age, home value, household income and estimated equity in the home.

We require a sample mailpiece for any list targeting homeowners Age 65+.

For information and counts, please visit the Dataman Group Website, e-mail us, or call the Dataman Group office at (800) 771-3282 and Ask DataDale.

Water Quality Dealers Use Dataman Group's Lists

There is nothing more frustrating than spending precious lead generation dollars on prospects who won’t pass credit – and that’s what many Water Quality Dealers have found in 2009.

Dataman Group's Homeowners with Credit Score list lets Water Quality Dealers reach families who can pass credit to buy a system. Dealers can select Homeowners in their territory by credit score, age, income & home value. Scrubbed telephone #s are also available.

Read more about this list, as well as all of Dataman Group’s marketing lists for Water Quality Dealers on the Dataman Group website, e-mail us, or call the Dataman Group office at (800) 771-3282 and Ask DataDale. Dataman Group is a member of the Water Quality Association.

Insurance Agents Use Dataman Group’s Long Term Care Prospect List for Top Response

The #1 prospect list for Long Term Care Insurance is Dataman Group’s Turning 50 List.

Smart consumers know that the cost for a Long Term Care Insurance Policy increases after age 50.

Savvy insurance marketers mail to these top prospects 60 days before they Turn 50, using Dataman Group’s unique Turning 50 list, then follow up with a reminder 30 days later.

The truth of the matter is that every American will need some kind of long term health care plan....it's not a question of "if", it's just a question of "when". The successful insurance marketer who focuses on this core group today will earn the largest piece of the LTC policy pie.

Facts:
· Seniors represent the fastest growing age group in the United States. It is projected that the 75+ population will increase 70 percent by 2025.
· Demographics are closing in on the Baby Boomers. The number of Americans Age 65 or older is expected to nearly double in this time period.
· Long term care is experiencing a substantial annual growth rate.
· By 2014, the Centers for Medicare & Medicaid Services predict an 83 percent increase in government spending alone. By 2040, the long-term care market is expected to grow by 250 percent.
· Approximately 16,000 licensed nursing facilities in the United States serve 1.4 million residents.
· The number of seniors living in assisted living residences is 800,000.
· The number of Americans residing in continuing care retirement communities is 725,000.
· Adult day centers provide care for 150,000 older Americans each day.
· The majority of long-term care facilities provide multiple levels of care services.
· By the year 2020, 12 million older Americans will require long-term care services.
Source: Long-Term Care Management magazine.

For more information about Dataman Group’s lists for Insurance Agents, please visit the Insurance section on the Dataman Group website, e-mail us, or call the Dataman Group office at (800) 771-3282 and Ask DataDale.

Dataman Group's Diabetic Mailing Lists

Dataman Group's Diabetic Mailing List is the most robust in the market.
All data is compiled from self-reported information. It is HIPPA compliant and is updated on a monthly basis.

Dataman Group’s Diabetic Data can be selected at both the individual and household level, which offers marketers great flexbility locating their best prospects.

***Individual - Answered questionnaire: “I am a Diabetic”
***Individual - Answered questionnaire: “I use prescription drugs to treat my Diabetes”
***Household – Answered questionnaire: “Someone in my household uses Avendia, Glucotrol, Glucopahge, Xenical, Actos or Insulin
***Household – Answered questionnaire: “Someone in my household has Diabetes”

We can also segment Diabetes, Diabetes I, Diabetes II

All our Diabetic lists can be refined by with age, estimated household income, presence of scrubbed telephone #s and geography. Recency of response is also available.

Our telephone #s are scrubbed 2x monthly against state, federal and DMA Do Not Call lists. SAN and sample telemarketing script are required for any list requesting scrubbed telephone #s.

For counts, pricing and additional information about this highly targeted direct amil & telemarketing list, visit the Ailment Sufferers page on the Dataman Group website, e-mail us, or call the Dataman Group office at (800) 771-3282 and Ask DataDale.

Dataman Group Announces Top Mortgage List Picks for 3rd Quarter

Dataman Group Direct Mail & Telemarketing Lists is proud to announce its Top Mortgage List picks for 3rd Quarter, 2009.

The Association of Mortgage Bankers predicts a huge tick up in the number of refinances and mortgage originations for 3rd Quarter. This is the time for Mortgage Marketers to pull their data and get their campaigns in the mail for maximum response.

The Top Dataman Group Mortgage Lists are:

FHA/VA STREAMLINE:
Select by mortgage amount & closing date

NEW FHA PROSPECTS
Homeowners with loan balances that meet the current FHA guidelines

NEW VA LOAN PROSPECTS
Veterans who are currently renting

ARM Leads
Select by mortgage amount & closing date

LOAN MODIFICATION:
Mortgage Lates selected by degree of lateness and mortgage balance

LENDER SELECT:
Select lenders who are traditionally high rate lenders or select lenders that are easy
to work with when doing modifications.

DEBT CONSOLIDATION:
Homeowners with substantial credit card debt or who have multiple mortgages

RENTERS / FIRST TIME HOME BUYERS:
Age & Income on standard list or by credit score, age & income on enhanced file..

REVERSE MORTGAGE PROSPECTS:
Golden homeowners, age 62+, with equity in their homes.

RECLAMATION PROJECTS:
Bankruptcies/Foreclosures

REAL ESTATE INVESTMENT PROSPECTS:
Mortgage Lates /Absentee Homeowners.


HIGH INTEREST RATE HOMEOWNERS
Either by interest rate from credit bureau or by prevailing interest rate on standard list.

HOMEOWNER APPENDING
Banks & Credit Unions can provide us with their file and we can append Homeownership, Estimated Current Home Value, Estimated equity, Telephone #s - perfect for home equity offers!

Scrubbed telephone #s are available for all these databases.

For more information, visit the Mortgage Mailing List section of the Dataman Group website, e-mail us, or call the Dataman Group office in Boca Raton at (561) 451-9302 and speak with a List Concierge.

Dataman Group’s Dog Owner Data

We took our dogs to the baseball game. It was the Marlins annual Bark at The Park extravaganza and, boy, was it fun! There were 1,542 assorted dogs of all breeds & sizes in attendance that night and the only thing that went wrong was the Marlins blowing a 6 run lead in the 9th inning!

Ed + I are “empty nesters”, which means our Dogs are our current children. We take them out to eat – (yes, there are many dog-friendly restaurants in Boca Raton) and we are proud to say that our dogs have dined with us at some of the finest establishments!

As most of you know, especially if you have called our office and have heard the uncontrollable barking in the background when the FedEx man bearing dog treats comes to call, our dogs come to work with us every day. We consider them to be valuable Canine Staff members who have specific responsibilities and office duties. Our dogs, Kayla + Kobe, are sizeable beasts - each one is upwards of 80 lbs – we are talking big feet, drool and tails that can sweep everything off a coffee table.

But we love our dogs dearly and simply walk carefully around them in the office since they tend to block all the file cabinets, copier and bathroom door.

Why am I bringing this all up?
Because there is nothing we wouldn’t do for our dogs.

You all know that I often lecture in the Home Improvement Industry. Two weeks ago I was in Orlando speaking to Pentair Water Dealers about why Dog Owners are great prospects for quality water products – after all, we want what’s best for our family! Terry, their senior Channel Manager, comes up to me and says – “Wow, you know you’re right – our next door neighbor’s dog will only drink filtered water from our house, because the water tastes so good!” I rest my case.

Dog Owners, age 50+, who own their homes with disposable income. What a great market! And, at Dataman Group, we have the perfect list.

So, who needs to market to Dog Owners?
**Water conditioning dealers
**Fence Companies
**Builders - Patio enclosures (and doggy door installation)
**Pet Food + Toys
**Veterinary Services
**Poop picker-uppers (I tried to put that delicately)
**Dog Walkers / Dog Sitters

BTW - make sure you feature a dog on your mailer and use a dog-oriented premium to close the sale. Dedicated dog owners will spend whatever it takes to get a free doggy toy for their treasured pooch!

For more information about Dataman Group’s Dog Owner, Cat Owner or Pet Owner lists, e-mail me or call our the Dataman Group office at (800) 771-3282.

PS – visit Kayla and Kobe at their respective pages on the Dataman Group website!

Week #3 - DataDale's Top 10 Ways To Increase Market Share in 2009 - Managing Your Prospects

In today’s highly competitive marketplace, customers have to be every business’ priority.

Everyone is looking for new customers….and converting prospects to customers and keeping those customers happy are paramount for each business’ success.

Let’s talk about the cost of doing business.

At Dataman Group, my cost per lead is about $15. That means every time I get a phone call from a new prospect or get a Request for Information in my In-Box from a PPC ad, it cost me $15.00. Some of these prospects are good, some are terrible – but either way, each one of them costs me $15.00.

It’s our job is to work each lead to the max – I can’t afford to waste a single hard-spent advertising dollar! And, neither can you.

Sometimes we get leads in from people who tell us they will be starting a business in a few years. Yup, I just paid $15 for that. But you know what – we treat them with the same courtesy we treat the great lead, because we hope they will remember us in 3 years when they finally hang the sign on their door.

Some days we get lucky and close an incoming lead on the first call. Others take a month or more to close; some never close at all. But we have to treat each lead as a valuable prospect – because that’s exactly what they are – prospects that cost us $$ to generate.

So, how do you handle your prospects?
I call this phase “Test Drive Your Customer Experience”.

How does your staff answer the phone? Are they friendly? Do they welcome someone into your business? Every so often, I call in to my office and hear how we answer the phone; or check to hear what our on-hold music sounds like.

What does your lobby look like? It is welcoming; clean – is there a smiling someone on hand to greet people? (OK - not every office is lucky enough to have the official Dataman Group Canine Staff on hand to provide the enthusiastic welcome that our guests receive.)

I would like to share an example of fabulous prospect management.

A few weeks ago, we went on a weekend cruise with out family to celebrate my husband Ed’s 60th (gasp!) birthday. We went for a tour of the ship and visited the Elemis Spa where we were greeted by a beautiful young lady with an exotic accent in an immaculate uniform who asked us if we wanted a tour and samples of the treatments (Yippee - spa samples - count me in!) She guided us to several treatment rooms where cruise staff members were prominently displayed in mud and seaweed wraps and the different therapists capably described their specialties and showed us how these treatments would make our skin smooth and supple. It really made me want to partake in everything the spa had to offer. As a true connoisseur of prospect management, customer service and spa services, I can honestly tell you that they really knew how to strut their stuff and make their prospects feel welcomed, special, warm and fuzzy.

So, what are you doing with your prospects?
What kind of follow up are you doing?
Are you adding these prospects to any on-going prospect management program?
Do you have different levels of prospects – those quoted and those not quoted – and, do you treat them differently?

Wow, a lot of questions; a lot of food for thought.
Just writing this note reminds me that it’s time to follow up on last week’s leads.

Stay tuned for next week as we talk about Expanding Your Customer Base.

And, by the way, if you need a direct mail or telemarketing list to expand your business or your customer’s business, visit the Dataman Group website, e-mail me or give me a call at (800) 771-3282.